Open the home.
Lose the scavenger hunt.
Assessment, taxes, valuation context, sales, town signals and the evidence behind the read.
Property records aren't the product.
The decisions are.
Enter a New Jersey address and it becomes the evidence, context, signals and next decision move.
Annual plans are available at the equivalent of ten monthly payments.
Just want the price? See the plansProperty intelligenceOne addressEvery useful layer stays attached.
82Watchdog Score
Assessment moved
Appeal evidence
Recorded sale
Watchlist change
Town context
New Jersey firstSource-aware dataProperty change monitoringProfessional workflowsEvidence beside the answerFree homeowner layerNew Jersey firstSource-aware dataProperty change monitoringProfessional workflowsEvidence beside the answerFree homeowner layer
New Jersey firstNot a national parcel database with a New Jersey filter.Watchdog is shaped around the property-tax and municipal context that actually changes decisions here.
Built around New Jersey property decisions.
Assessments, equalization, Chapter 123 context, municipal records, appeal timing and property changes are first-class concepts in Watchdog. The platform starts with the questions New Jersey professionals ask, then keeps the evidence attached.
Appeal context Municipal context Change history Source-aware evidence
Most tools give you
more tabs.
Watchdog keeps the record, the context and the action in one property story.
01 Find it02 Understand it03 Watch it04 Act on it
Open the home.
See the signal.
Then see why.
A fast read never replaces the underlying facts. It points you to them.
The property comes
back when it matters.
Assessment, record and municipal changes stop hiding in yesterday's research.
Turn a record
into a case file.
Appeal screening, comparable context, diligence markers and repeatable professional review.
Move from insight
to the next move.
Report it. Save it. Compare it. Put it in a workflow. For agents, turn it into outreach.
watchdog / property intelligence Product workflow
PROPERTY INTELLIGENCESample propertyNew Jersey
ESTIMATED VALUE$351,000Assessment + market context
Assessment$238k
Tax bill$8.4k
Town ratio67.8%
82WATCHDOG SCORE
WHAT MOVED
Assessment pressure is above the local peer band.
Source Peer set Date
WATCHLISTWhat changed since you looked?
Assessment changedPriority moved up
NOWNew record activityProperty event added
TODAYTown signal updatedMunicipal context changed
WEEKPROFESSIONAL REVIEWEvidence before opinion.
1SignalFound
2EvidenceReviewed
3DecisionClear
4ActionReady
Same property, every step Context stays attached
The reason changes with the profession.
The value changes with the job. The property intelligence underneath does not.
THE AGENT MOMENT
Who became worth calling today?
Opportunity Desk pushes the right property forward, then shows the reason behind the conversation.
Surface the homes in your farm or sphere whose story changed, with the reason to follow up already attached.
10 homes saved for review today
2 homes update overnight
A specific touchpoint with their sourced reason in the morning
Sphere signalsFollow-up reasonsProperty reportsMarketing Studio
See Opportunity Desk Assessment movedHigh priorityPermit completedFollow upRecord changedReview
THE ATTORNEY MOMENT
Which appeal cases deserve your time?
Screen the property, the town and the support before weak matters eat intake hours.
Screen the intake list toward matters with stronger Chapter 123 and comparable support before deep review begins.
Appeal screeningComparable evidenceChapter 123 contextSource trail
CASE STRENGTHStrong
Evidence queue ranked before reviewTHE FINANCE MOMENT
What tax number changes the payment?
Put tax, assessment and municipal context beside the property before the model goes out.
Catch the tax or assessment context that can change the housing-cost picture before the model goes out.
Tax reality checkAssessment contextTown directionProperty history
PROPERTY TAX$8,420Current context beside the payment modelMunicipal signal reviewed
THE APPRAISER MOMENT
What changed around the subject property?
Keep assessments, sales, municipal ratios and local context visible while you do the valuation work.
Keep assessment history, equalization and recent local sales around the subject in one working view.
Sales contextAssessment historyEqualizationTown comparison
Subject$351kComp 01$344kComp 02$359kComp 03$348k
THE INVESTOR MOMENT
What does the tax burden do to the deal?
See carry-cost pressure, assessment direction and property risk before you underwrite the return.
See tax burden, assessment direction and property signals before they become a surprise in the carry cost.
Carry-cost contextTax trendPermit signalsPortfolio research
Stop rebuilding the same property story.
WITHOUT WATCHDOG
Tax recordParcel mapSales fileTown ratioPermit searchSpreadsheetNotesEmail
Rebuild the story.WITH WATCHDOG
One property recordSignals + sources + workflow
Keep the story.Illustrative workflowResearch becomes a sequence.
Research becomes a sequence.
Not another scavenger hunt.
Watchdog is designed to compress the work between a property question and a defensible next move.
Start with a property or batch.
Bring the address, portfolio or town into one working surface instead of rebuilding the file across sites.
Standardize the evidence.
Tax, assessment, municipal context, recorded activity and role-specific markers stay tied to the property.
Focus the next move.
Prioritize the properties or cases worth a closer look, then keep the supporting sources beside the decision.
Illustrative use case. Watchdog does not guarantee savings, eligibility, investment return or appeal outcome.
Change intelligenceA static record tells you what was.
A static record tells you what was.
Watchdog cares what changed.
Saved properties move back to the top when the underlying story moves.
Fast answers only matter when the evidence stays attached.
No mystery package. No "trust the score" dead end.
Source aware
The answer and where it came from.
Dates, public-record context and the underlying evidence stay close to the conclusion.
Parcel + assessment
Block / LotAssessmentTax
Town context matters.
67.8%Equalization context
What changed over time.
Put towns side by side.
Built differentlyNational property data is broad.
National property data is broad.
Watchdog goes deeper on New Jersey.
National platforms are useful when the job is broad property search. Watchdog is being built around New Jersey tax, municipal and professional decision workflows.
Search the record.
- Broad geographic coverage
- Parcel and ownership facts
- Static exports and search
- Tax-specific workflow varies by platform
Watchdog AI · coming to paid plans
NJ Tax Relief WatchdogWork the decision.
- New Jersey tax and municipal context
- Evidence attached to the conclusion
- Role-specific professional workflows
- Planned AI-assisted change monitoring and priority flags
Watchdog AI is in development and is not represented as a currently available production feature.
For real estateThe intelligence does not stop at the report.
The intelligence does not stop at the report.
It starts the conversation.
Find the reason. Understand the property. Follow up with something useful.
Open Agent Opportunity DeskSignalProperty changed
OpportunityReason to call
CreativeMarketing Studio
PRO+When one property
When one property
is not enough.
Hundreds of data markers, thousands of properties. High-volume intelligence, bulk workflows and the full data surface for people who live in the data.
The working surface gets deeper as the job does.
Four layers cover the record, the changes, the professional review and the action that follows.
Property intelligence
AssessmentTax billParcel contextSales historyWatchdog ScoreTown ratioChange + monitoring
WatchlistsAssessment changesRecord activityPermit lifecycleTown updatesOpportunity surfacingProfessional research
Appeal screeningComparable contextChapter 123 contextEqualizationFlood contextProfessional reportsWorkflow + action
Opportunity DeskProfessional exportsMarketing StudioEvidence trailPortfolio reviewData CenterThe page is intentionally not pretending every allowance is unlimited. Plan-specific usage limits will be published when they are finalized.
For you, the ProfessionalThe power of the Watchdog.
The power of the Watchdog.
Choose the version built for you.
Annual billing is shown first and includes two months free compared with paying monthly for 12 months.
REAL ESTATE AGENT
Agent
The property signal becomes the reason to call.
Opportunity DeskAgent signalsProfessional reportsMarketing workflow
Annual
Get started with Agent $590/ year
Two months free. Save $118 vs 12 monthly payments.
ATTORNEY · MORTGAGE · APPRAISAL · INVESTOR
Pro
For professionals who need the deeper answer repeatedly.
Advanced intelligenceProfessional researchAppeal + diligenceExpanded exports
Annual
Get started with Pro $1,290/ year
Two months free. Save $258 vs 12 monthly payments.
HIGH-VOLUME · DATA-HEAVY · POWER USER
Pro+
When the grid, portfolio and full data surface are the job.
Everything in ProData CenterBulk workflowsAdvanced data operationsFull signal library
Annual
Request Pro+ walkthrough $3,990/ year
Two months free. Save $798 vs 12 monthly payments.
Self-serve checkout is being finalized. For now, Agent and Pro start with a short walkthrough so we can confirm the fit and get you set up directly.
Not ready for a professional plan? The homeowner property lookup stays available.
Use Watchdog free What changes after you subscribe?
The subscription is not another dashboard to remember. It becomes the place a property comes back to you when the story changes.
Day one
Build the working set: the properties, towns or professional workflow that matters to you.
The first change
A saved property moves back into view with the reason it deserves another look.
When you need to act
Open the evidence, compare the context, produce the report or move the property into the next workflow.
No fake countdown. The urgency comes from real assessment changes, municipal updates, property events and filing windows.
Everything that changes between plans.
The plans separate by workflow depth, not by mystery.
Capability
Free
Agent
Pro
Pro+
Property intelligence
Property lookup
✓
✓
✓
✓
Assessment + tax markers
Core
Expanded
Advanced
Advanced
Watchdog Score + evidence
Basic
Professional
Advanced
Advanced
Saved property monitoring
Limited
✓
✓
✓
Town Compare
Core
✓
✓
✓
Professional workflow
Agent Opportunity Desk
—
✓
✓
✓
Professional reports + exports
—
✓
Expanded
Advanced
Appeal screening + comparable context
Basic
Basic
Full
Full
Permit + diligence intelligence
—
Selected
Full
Full
Marketing Studio
—
Agent workflow
Included where applicable
Included where applicable
High-volume data
Data Center
—
—
—
✓
Bulk property / town workflows
—
—
—
✓
Full signal library
—
Role-focused
Professional
Full
Advanced data operations
—
—
Selected
✓
Teams is intentionally separate.Multi-seat administration and organization-grade controls are still gated while that product is completed.
Billing, without fine print theater
Questions buyers ask before they subscribe.
What does annual mean?
Agent is $590/year, Pro is $1,290/year and Pro+ is $3,990/year. Each annual price is the equivalent of 10 monthly payments.
Can I pay monthly?
Yes. Monthly pricing is $59 for Agent, $129 for Pro and $399 for Pro+. Use the billing toggle above to compare.
Is Watchdog AI live now?
No. Watchdog AI is being built into the paid-plan roadmap. The page labels it as coming soon rather than treating planned intelligence as a live feature.
Not sure which plan fits?
Request a private walkthrough. Tell us your role and approximate property volume and we can focus the conversation on the workflow you actually need.
Is there a free trial?
Not yet. We will not advertise a trial until the trial entitlement and expiration flow is actually ready. The homeowner property lookup remains free.
Why is Pro+ walkthrough-first?
Pro+ is built for high-volume, data-heavy work. We would rather confirm the workflow fit than sell a $399/month plan blindly.
Private walkthroughShow us the work.
Show us the work.
We’ll show you the fit.
Tell us what you do and how much property research moves through your week. Your request goes directly into Watchdog’s lead workflow and triggers an internal notification.
No payment required Built around your role Free property lookup still available
Run a property first