Watchdog property intelligence

New Jersey property data, built for the people who must act on it.

Move from one-address lookups to statewide screening, defensible tax analysis, bulk intelligence, and data delivered directly into the systems where your team already works.

565NJ municipalities
131,244+Verified sales indexed
21County jurisdictions
1,000+Records per Pro+ workflow

Public-record foundation: MOD-IV, SR1A verified sales, equalization tables, statewide parcels, and county appeal outcomes.

Plans by workload

Start with a property. Scale to an operation.

Every tier uses the same public-record foundation. Paid plans add depth, volume, exports, proprietary intelligence, and system access—not a different definition of the underlying facts.

01 / Standard access

Free

Surface-level property intelligence for homeowners and occasional research.

$0forever
One user · no payment method
Use Watchdog free

Included

  • Individual NJ property lookup
  • Assessment, tax bill, block and lot
  • Surface-level market and ratio context
  • Save a limited property watchlist
  • Basic homeowner dashboard
  • Property tax relief estimator
Best for professionals 02 / Daily professional

Pro

Professional-grade analysis for client work, deal review, and appeal screening.

$49/ month
One professional seat · cancel anytime

Everything in Free, plus

  • Unlimited saved properties
  • Chapter 123 screening per parcel
  • Verified arms-length sale comparables
  • Assessment uniformity and appeal odds
  • Town-by-town tax burden comparison
  • Client-ready PDF and CSV exports
  • Assessment drift monitoring
03 / High-volume intelligence

Pro+

Extreme data volume, proprietary Watchdog signals, bulk operations, and direct API access.

$149/ month
One advanced seat · usage policy applies

Everything in Pro, plus

  • 1,000+ records per bulk workflow
  • Customizable Data Center with checkbox-selected fields
  • Municipality-wide prospect scanning
  • Exclusive Watchdog risk and opportunity signals
  • Portfolio and territory intelligence
  • Bulk CSV upload, enrichment, and export
  • API keys and documented endpoints
  • Webhooks and scheduled data delivery
  • Priority data and technical support
04 / Organization license

Teams

Pro+ intelligence licensed to teams of 10 or more, with shared workflows and governed access.

Customannual agreement
10-seat minimum · volume pricing

Everything in Pro+, plus

  • 10+ named professional seats
  • Shared territories, lists, and reports
  • Role-based access and administration
  • Team usage and activity controls
  • CRM connection and custom API workflows
  • SSO and user provisioning options
  • Onboarding and implementation support
  • Custom limits, SLA, and data delivery

Launch pricing: Pro+ pricing and final API usage allowances may be adjusted before general availability. Teams agreements are scoped by seats, request volume, integrations, support, and permitted use.

Professional fit

Built for work that depends on the property record.

Pro is not restricted to one industry. It is for professionals who repeatedly evaluate value, assessment, tax exposure, jurisdiction, or comparable sales.

01

Real estate agents

Listing preparation, buyer guidance, tax context, prospecting, and client-ready property reports.

02

Brokers and team leaders

Territory intelligence, agent enablement, listing opportunities, and consistent research standards.

03

Tax appeal attorneys

Chapter 123 case screening, parcel identifiers, comparable evidence, and county-level appeal patterns.

04

Paralegals and legal analysts

Faster intake, standardized property research, bulk matter preparation, and exportable working records.

05

Property tax consultants

Assessment review, opportunity ranking, appeal prospecting, and multi-property portfolio screening.

06

Appraisers and valuation analysts

Verified sale context, assessment ratios, municipal comparisons, and public-record reconciliation.

07

Mortgage professionals

Tax burden and escrow context for loan officers, mortgage brokers, processors, and underwriters.

08

Banks and credit unions

Consistent property tax inputs, portfolio review, jurisdiction data, and API-based enrichment.

09

Real estate investors

Acquisition screening, tax drag, under-assessment signals, town comparison, and portfolio monitoring.

10

Wholesalers and acquisition teams

High-volume address enrichment, territory scans, opportunity ranking, and CRM-ready property data.

11

Property managers and landlords

Portfolio tax exposure, assessment changes, municipal comparisons, and asset-level monitoring.

12

Developers and builders

Site research, abatement context, tax-base analysis, parcel review, and jurisdiction comparisons.

13

Title and settlement professionals

Parcel verification, block and lot review, transfer context, and reliable tax-record reference.

14

CPAs and tax professionals

Property tax context for planning conversations, relief programs, transfers, and homeowner guidance.

15

Financial and estate advisors

Property carrying-cost context for retirement, downsizing, estate, and long-term planning.

16

Market and location analysts

Municipal-level datasets, comparable activity, tax burden, and structured feeds for internal models.

Pro+ intelligence layer

Public records become useful when the relationships are computed.

Pro+ goes beyond retrieving a parcel. It connects state and county datasets, measures patterns at scale, and exposes Watchdog-derived signals that are not published as a finished product anywhere else.

01
Assessment drift

Longitudinal change built from Watchdog snapshots when a parcel’s assessment or bill moves.

Exclusive
02
Appeal opportunity ranking

Parcels ordered by evidence strength and estimated annual dollars at stake.

Exclusive
03
Assessment uniformity context

Municipal consistency measures connected directly to the subject property and its jurisdiction.

Derived
04
Tax burden percentile

Where a property sits against comparable residential parcels in its municipality.

Derived
05
Town structural profile

Residential, commercial, industrial, apartment, and exempt-base composition.

Derived
06
Reassessment and exposure signals

Patterns indicating tax movement, valuation gaps, and jurisdiction-level pressure.

Exclusive
07
Bulk enrichment API

Return normalized parcel, assessment, tax, ratio, sale, and Watchdog intelligence fields.

API
08
Events and webhooks

Push property or workflow changes into approved downstream systems.

API
09
Data Center

Build a custom property, town, or county sheet by checking exactly which Watchdog and public-record fields should appear.

Pro+
10
Permit / certificate gap

Parcel-keyed DCA permit status for closing and collateral review, with permit-issued records surfaced for municipal follow-up.

Pro
11
Environmental due diligence

Live NJDEP contaminated-site proximity, deed-notice, groundwater-control and underground-storage-tank signals tied to the subject property.

Pro
Teams / 10+ seats

Property intelligence inside your operating system.

Teams combines Pro+ data with shared access, administration, integration, and licensing designed for organizations—not password sharing.

CRM connectionsApproved connections for Salesforce, HubSpot, Follow Up Boss, BoldTrail/kvCORE, and other systems with supported APIs or webhooks.
API workflowsEnrich contacts, properties, territories, and opportunities with governed keys and organization-level limits.
Shared workspaceTeam lists, saved properties, reports, territories, notes, and research standards.
AdministrationSeat management, roles, permissions, usage visibility, and optional SSO/provisioning.
ImplementationStructured onboarding, data mapping, integration review, and workflow configuration.
Commercial termsAnnual licensing, 10-seat minimum, custom usage limits, support terms, and available SLA.
Full comparison

What changes at each level.

Limits are designed around the way each customer works: individual research, daily client work, bulk data operations, or a governed team deployment.

CapabilityFreeProPro+Teams
Property research
Individual property lookupIncludedIncludedIncludedIncluded
Saved property trackingLimitedUnlimitedUnlimitedShared
Chapter 123 screeningSurface levelFullFull + bulkFull + bulk
Verified comparable salesSummaryDetailedDetailed + bulkDetailed + bulk
Custom Data Center--Property, town + countyShared + governed
Assessment drift monitoringIncludedAdvancedAdvanced
Volume and intelligence
Bulk property workflowSmall export sets1,000+ recordsCustom limits
Municipality-wide prospect scannerIncludedIncluded
Exclusive Watchdog signalsSelectedFull libraryFull library
Portfolio and territory analyticsBasicAdvancedShared + advanced
Export, API, and operations
PDF and CSV exportsBasic reportClient-readyBulkBulk + templates
API accessIncludedOrganization keys
Webhooks and scheduled deliveryIncludedCustom workflows
CRM integrationAPI/webhook accessImplementation support
Seats11110+
Roles, permissions, and SSOAvailable
SupportStandardPriorityData + technicalImplementation + SLA
Questions

Before you choose.

Is Free a trial?

No. Free is the permanent standard account for individual, surface-level lookup and a limited saved-property workflow.

Who should choose Pro?

Choose Pro if property research is part of your recurring professional work but you generally analyze properties individually rather than processing entire territories or databases.

What does “1,000+ records” mean?

Pro+ is designed for bulk workflows that can process at least 1,000 property records in a job. Final concurrency, monthly request, export, and API limits will be stated in the service terms.

What makes Watchdog intelligence exclusive?

The underlying government records remain public. The exclusive layer is the normalization, cross-dataset relationships, longitudinal tracking, scoring, ranking, and derived property or municipal signals Watchdog creates from them.

Is API access included with Pro?

No. Direct API access begins with Pro+. Teams adds organization keys, administration, custom limits, and supported integration work.

Can Teams connect to our CRM?

Potentially, yes. Connection depends on the CRM’s available API, your account permissions, the intended fields, volume, and permitted use. Teams includes integration scoping and implementation options.

Can this data be used for credit or tenant decisions?

No. Watchdog is not a consumer reporting agency. The data may not be used for tenant screening, employment, insurance eligibility, credit decisions, or another purpose governed by consumer-reporting law.

Does Watchdog expose owner names?

No. Owner names are redacted at the public-data source under Daniel’s Law and are not reconstructed or added back.

Choose the workload, not the hype

Use one property free. Build a professional operation when you need it.

Start with the public lookup, request individual Pro access, or discuss a governed Pro+ deployment for your team and systems.

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